Online Coupons Making Holiday Shopping..

2 Mar

Consumers are still shopping for the holidays, naturally, although in more moderation than last year. Given the state of the economy, that certainly was expected. But what is surprising is that recent research by Hitwise shows that visits to comparison shopping engines is down. The good news? Online coupon use is up.

The growth of the coupon Web sites is significant due to their role as an effective driver of traffic to online retailers, says Dougherty. Last week, 24 percent of the traffic from the coupon Web sites visited the Retail 500 and 13 percent visited the Retail Chain 100 (a subset of the Retail 500 which includes the Web sites of brick & mortar retailers), according to Hitwise.

source :http://www.ecommerce-guide.com/news/trends/article.php/3792186

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